måndag 30 november 2009

Sony PSP Go x Indigofera Prima Jeans

In connection with the launch of Sony's exclusive small version of the PSP Go console, Indigofera Prima Jeans, Sony Playstation & FEED records join forces with us at C to present a limited deal offering both quality denim and entertainment.

For the holidays, Indigofera has produced a limited edition denim pouch for the PSP Go. The pouch is designed by Indigofera’s head designer Johan Söderlund & made from the finest 16 oz selvage denim, sourced from the legendary japanese textile mill Nihon Menpu.

In December, customers here at C will have the opportunity to buy the new PSP Go along with the denim pouch & a pair of Indigofera's Clint selvage jeans.
The gaming console in this package comes with a free game, the Denim Discotech mixtape by DJ lill;D from FEED Records plus a number of secret surprises. The Indigofera + PSP Go package is available in a limited edition of 20 pieces, and will be sold at here at the C store starting on the 4th of December. The whole package will retail at the modest price of €349: - (Sek 3499:-).

Here's what Johan Söderlund and Mats Andersson of Indigofera has to say about the somewhat surprising collaboration:

We are drawn to the idea that what consider the latest in quality and technology today, will relatively soon be considered vintage. Combining a high technology game like PSP Go with an old classic like denim means playing with the future and the past at the same time. Is it a symptom of our time? Yes, perhaps, or maybe it’s just something we like.

While we're still waiting for this amazing package to hit the shelves, check out what we currently stock from Indigofera Prima Jeans @ caliroots.com

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