fredag 9 december 2011

Naked And Famous Denim

New to us here at the C Store this season is the fine garments from Canadian brand Naked And Famous Denim.
Naked And Famous Denim is the brainchild of Brandon Svarc, who refers to himself & his colleagues as the "Crazy Canadian Denim Nerds" & was established in 2008. Naked And Famous deals exclusively in Japanese fabrics & sews together all their clothing in their hometown of Quebec, Canada (except for their collaboration which so far have all been made in Japan), staying true to Brandon Svarc's motto "Made where they are from".

Brandon Svarc, Naked And Famous founder with a roll of Japanese selvage denim

Starting with this season's most exciting release from Naked And Famous, The collaboration jeans with Legendary Okayama label ONI Denim.
The result of this team up is a highly remarkable pair of jeans, handcrafted in Japan using an un-sanforized 14 oz selvage denim from ONI. The pants, cut in to the superb Weird Guy fit, have been put together in the ONI factory in Okayama, using vintage American machinery such as the Union Special 43200G chain stitch machine, and features an array of cool detailing including hidden back pocket rivets, ONI hardware & a really cool double branded deerskin leather patch.
Naked And Famous x ONI Weird Guy Jeans €249/SEK 2499:-

Naked And Famous doesn't just do Japanese denim, they also manufacture their fine shirt using amazing Japanese fabrics, such as this fantastic selvage flannel, woven on rebuilt antique Japanese looms. But the remarkable nature of this shirt doesn't stop with the fabric, it has been put together in the oldest excisting shirt factory in North America, founded in Quebec in 1894. The factories tradition of old-world craftmanship & passion for shirting continues to this day.

Another interesting pair of jeans from Naked And Famous is the Weird Guy Japan Heritage. These jeans are created using a typically Japanese low tension weave selvage denim. Rumour has it that this is a sanforized version of a denim previously used by Samurai Jeans, Though it is less extreme, the fabric kind of resembles that of the ONI collab, full of irregularities & slubs.

A great example of the expertise & craftmanship that exists in the shirt factory that Naked And Famous uses is their Oxford Slim Shirt. A beautifully tailored & detailed shirt, this shirt features a darted back for the perfect slim fit, half hidden placket & dress shirt style cuffs. All cut from an amazing Japanese oxford fabric. 

The staple Naked And Famous Weird Guy Indigo Selvedge is a perfect choice for those looking for someting a little less loud. Crafted from fine Japanese 13 oz selvage denim, These jeans are sewn together using color-matching thread for a streamlined look. The perfect everyday wear!

Come by the store to check these fine products out in person & find more pictures of Naked And Famous on line @

1 kommentar:

  1. Jag hittar dem tror jag! Jeans är cool men de ser lite för hardcore för mig. Jag kan inte tänka mig att ha dem ute förutom runt huset. About Us