As you may remember from our
previous posts about
Denim Demon, It is a brand that takes it's sami heritage & history very seriously, which is portrayed strongly in the garments.
The Project Ware Outs collection is more or less a definition of what Denim Demon is all about, showing an extreme attention to detail & authenticity hardly ever seen before. It all started out with seven boxfresh pairs of Denim Demon Aajja jeans given out to seven sami people, among them reindeer herders, doudji craftsmen and an archeologist, living in the northern most part of Scandinavia. Their mission was to wear the jeans for every waking hour of every single day without washing them. Six months later the jeans were collected. 3 pairs were selected for this first run & shipped to the village of Kojima, Japan where the worlds best denims & washes are produced.
The end result of this project is breathtaking. Every single wear, tear & stain have been carefully replicated by hand to precisly mimic the original worn in pairs.
In addition to the all the original details, the Project Ware Out jeans also feature custom reindeer hide patches, hand printed with a portrait of each wearer, extra heavy cotton twill pockets & hidden back pocket rivets. All made in Japan & limited to 60 pairs of each wash.
All three washes retail @ €349:- (Sek 3499:-)
Today we'd like to give you a look at Per Guttorm Kuhmunen's pair:
click pictures for full size view
Per Guttorm is a 22 year old full time reindeer herder working day & night in the blistering cold of Lapland. As he spends a lot of time riding a dirt bike, the jeans are quite heavily faded in the seat and thigh areas. They are also torn at the hems from getting caught in the chain but nicely mended by Per Guttorms mother. All these features are replicated down to the smallest detail, even the coins left behind in the jeans are there!
Check back tomorrow for a look at Jan Åke Johnsson's pair!
All three of the Project Ware Out jeans are now available in store here @ C and will go live on line shortly @
caliroots.com
Expect a night of mingling with the Stockholm fashion elite, free drinks & musical mayhem with model/blogger/nightlife fixture Signe Siemsen & electrodisco starlet Name The Pet behind the decks!
Common Projects Achilles Raw Low Top €279:- (Sek 2799:-)
Common Projects Raw High Top €299:- (Sek 2999:-)
Henrik Vibskov Klip Klip scarf € 109:- (Sek 1099:-)
Per-Henrik Bergkvist is a 32 year old hunter & carpenter specialized in doudji handicraft. Just like Jan-Åke, he lives in the tiny Jänsmässholmen village. His jeans have been through a quite an ordeal, he wore them during hunting expeditions, long hikes & motorcycle rides.
Common Projects Desert Boot in Cool Grey €249 (2499:-)
Common Projects Desert Boot in Light Grey €249 (2499:-)
Common Projects in Powder Blue €2499 (2499:-)
Jan-Åke Johnsson is 40 years old & comes from the tiny sami village of Jänsmässholmen with a population of only 28 inhabitans. Jan-Åke is something of a jack-of-all-trades as he works part time at the local hotel, as well as keeping reindeer. Just like Per Guttorm, Jan-Åke wore his pair of jeans more or less 24-7, during the elk hunt, slaughter as well as riding his snowmobile.
The Project Ware Outs collection is more or less a definition of what Denim Demon is all about, showing an extreme attention to detail & authenticity hardly ever seen before. It all started out with seven boxfresh pairs of Denim Demon Aajja jeans given out to seven sami people, among them reindeer herders, doudji craftsmen and an archeologist, living in the northern most part of Scandinavia. Their mission was to wear the jeans for every waking hour of every single day without washing them. Six months later the jeans were collected. 3 pairs were selected for this first run & shipped to the village of Kojima, Japan where the worlds best denims & washes are produced.
Per Guttorm is a 22 year old full time reindeer herder working day & night in the blistering cold of Lapland. As he spends a lot of time riding a dirt bike, the jeans are quite heavily faded in the seat and thigh areas. They are also torn at the hems from getting caught in the chain but nicely mended by Per Guttorms mother. All these features are replicated down to the smallest detail, even the coins left behind in the jeans are there!